Top 100 Camera Blog; We won an award and we’d like to tell you about it…
In 2011 we launched a blog site in the UK for, Cambo to announce new products, technical information and photographers that use their equipment. The market for technical camera systems is quite a niche area so after a lot of promotion and marketing by 2016 we reached 100,000 readers. After our series of location test shoots the blog has already reached 130,000 readers.
What is the value of a blog? This is always a difficult question to answer. However, we know when our activity is successful when one of our clients said they had 14.5k hits on their Facebook site and they didn’t create any marketing. Our blogs are posted to Facebook, Twitter and LinkedIn, then we send an email to subscribers and our database. With backlinks the readers then hit our clients site, hence the large number of hits. In short, we tag the right way and the Google bots find our posts in all medias. The value of a blog can also be compared to the costs of printing a product review and the readership. A printed version is costly, more time restricted in delivering the material and the printed version will have limited shelf life. When the print version is out of date the blog is still searchable and will remain online for a very long time!
Along the journey we also brought in large sales for Cambo, not just in the UK, but also for dealers worldwide. After one review the sales of cameras for one US dealer peaked for over 3 months. Sales can be measured providing there is feedback from the order department to the marketing team.
Our efforts were recently rewarded as we ranked in the Top 100 Camera Blogs. In fact, we came 32nd but were very pleased with our position as this particular blog is only for one product line and we publish once per week! Our colleagues Sony came 69th so you can imagine how pleased we are to receive recognition. DPReview as expected came first as they publish an average of 39 blogs per week.
A big thank you goes out to our readers and the contacts in our database. Also to Heather, our Google expert, for taking care of the E-Blasts and keeping our data up to date. Without the back office work our blogs would not have the hit rate we achieved.
How are the Top 100 Camera Blogs ranked?
The Best Camera blogs are ranked from thousands of top Camera blogs in Feedspot’s index using search and social metrics. Data is refreshed once a week. These blogs are ranked based on the following criteria;
- Google reputation and Google search ranking
- Influence and popularity on Facebook, Twitter and other social media sites
- Quality and consistency of posts
- Feedspot’s editorial team and expert review
Do you need an effective blog to market your products to build sales, your brand and customer relations? We can provide consultancy and advice to develop a solution to increase market awareness and readership. We can maintain a blog or hand-over the ownership once setup and developed.. On-going training can also be provided or we could take care of the whole process.
Contact us for further details; info@actionmc.co.uk Tel. +44(0)161 850 3590.
