Cars of the World Exhibition, Iceland

Cars of the World Exhibition, Iceland

Cars of the World Exhibition, Iceland

Jonathan Taylor was impressed with our marketing activity at the Stand Out forum and asked us to promote Cars of the World Exhibition in Iceland. The idea behind the projects was to explore the unique automotive culture of Iceland and shooting cars in locations that characterise the architecture and design of their locations.

“The Iceland project is where monster 4x4s and American classic sedans compete for attention with colourful corrugated houses and modern Scandinavian architecture and landscape” says Jonathan.

How did we do? Creating awareness is paramount to making a photographic exhibition a success. We decided to concentrate on Tourism, High Street stores, Events pages, Car garages, Architects and newspapers. After creating and distributing a press release to all of our data contacts, we then sent a poster advertising the exhibition to Tourism and High Street stores. We also registered the exhibition on the events pages, this was immediately included in their listings which proved a valuable exercise. This was the first exhibition in Iceland for Jonathan and we were delighted to make this a success and he was happy to see our activity pushed the event up the Google search and rankings.

Do you need help promoting Imaging events? Contact us to discuss how we can write your invitations, create e-shots and feed the event into social media channels. info@actionmc.co.uk

Phase One Stand Out Photographic Forum

Phase One Stand Out Photographic Forum

Marketing the Phase One Stand Out Photographic Forum.

STAND OUT is an industry event aimed at those that want to differentiate themselves and their business from the crowd. STAND OUT will provide the opportunity to explore ideas and learn from other professionals in the photo industry. This event is ideal for professional photographers, serial enthusiasts or aspiring students or any imaging professional that would like to excel in their work and business.

The STAND OUT is where you can learn about the latest cutting-edge products and techniques being used by the leading professionals and enthusiasts in a hands-on and seminar based forum.

The STAND OUT event brings together leading photographic brands under one roof to demonstrate their products to you in an intimate and meaningful manner. Put a face to the brand, meet some of the most knowledgeable resources in the industry.

How did we do?

During the event we presented Cambo cameras and lenses. Representatives from Colour Confidence, Lastolite, Manfrotto, ProFoto and Wacom were on-hand to discuss and demonstrate their products.

The event was very busy with a lot of familiar faces. We were particularly impressed with the feedback from Phase One “When we checked the marketing activity, many of the visitors came because of your e-shot invitations and social media activity”

Do you need help promoting Imaging events?

Contact us to discuss how we can write your invitations, create e-shots and feed the event into social media channels.

info@actionmc.co.uk

Top 100 Camera Blog; We won an award and we’d like to tell you about it

Top 100 Camera Blog; We won an award and we’d like to tell you about it

Top 100 Camera Blog; We won an award and we’d like to tell you about it…

In 2011 we launched a blog site in the UK for, Cambo to announce new products, technical information and photographers that use their equipment. The market for technical camera systems is quite a niche area so after a lot of promotion and marketing by 2016 we reached 100,000 readers. After our series of location test shoots the blog has already reached 130,000 readers.

What is the value of a blog? This is always a difficult question to answer. However, we know when our activity is successful when one of our clients said they had 14.5k hits on their Facebook site and they didn’t create any marketing. Our blogs are posted to Facebook, Twitter and LinkedIn, then we send an email to subscribers and our database. With backlinks the readers then hit our clients site, hence the large number of hits. In short, we tag the right way and the Google bots find our posts in all medias. The value of a blog can also be compared to the costs of printing a product review and the readership. A printed version is costly, more time restricted in delivering the material and the printed version will have limited shelf life. When the print version is out of date the blog is still searchable and will remain online for a very long time!

Along the journey we also brought in large sales for Cambo, not just in the UK, but also for dealers worldwide. After one review the sales of cameras for one US dealer peaked for over 3 months. Sales can be measured providing there is feedback from the order department to the marketing team.

Our efforts were recently rewarded as we ranked in the Top 100 Camera Blogs. In fact, we came 32nd but were very pleased with our position as this particular blog is only for one product line and we publish once per week! Our colleagues Sony came 69th so you can imagine how pleased we are to receive recognition. DPReview as expected came first as they publish an average of 39 blogs per week.

A big thank you goes out to our readers and the contacts in our database. Also to Heather, our Google expert, for taking care of the E-Blasts and keeping our data up to date. Without the back office work our blogs would not have the hit rate we achieved.

How are the Top 100 Camera Blogs ranked?

The Best Camera blogs are ranked from thousands of top Camera blogs in Feedspot’s index using search and social metrics. Data is refreshed once a week. These blogs are ranked based on the following criteria;

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, Twitter and other social media sites
  • Quality and consistency of posts
  • Feedspot’s editorial team and expert review

Do you need an effective blog to market your products to build sales, your brand and customer relations? We can provide consultancy and advice to develop a solution to increase market awareness and readership. We can maintain a blog or hand-over the ownership once setup and developed.. On-going training can also be provided or we could take care of the whole process.

Contact us for further details; info@actionmc.co.uk Tel. +44(0)161 850 3590.

Company Video Winner…

Company Video Winner…

We have a WINNER! At the GMBIZEXPO 2016 we held a business card draw to win a Company Video. This is an ideal promotional video to show off what your business is all about.

With Video traffic already reaching more than 65%, the expected growth is 80% by 2019, this is the perfect way of pushing your website up through the Google searches…

Action Marketing Winner

Drum roll………. and the WINNER of the Company Video is…

CT BUSINESS SOLUTIONS

Congratulations, we will be in contact to start scripting your Company video and we are looking forward to visiting you at your new premises.

For further information about our services please call 0161 850 3590 or send us an email info@actionmc.co.uk

GMBIZEXPO 2016 – At the Show

GMBIZEXPO 2016 – At the Show

Thank you for visiting us at GMBizExpo 2016. The show was very busy and we have made some great contacts. We are now sorting through all the business cards and will soon announce a winner of the Company Video Clip – the winner will appear here and on our twitter site @actionmcuk – Good luck!

actionmc.co.uk

For further information about our services please call 0161 850 3590 or send us an email info@actionmc.co.uk